Design and Implementation of a Tourism System Using Mobile Augmented Reality and GIS Technologies

This study integrated geographic information systems (GIS), location-based services (LBS), mobile augmented reality (MAR), and information related to corporate mobile marketing to create an app for tourists using Android and iPhone systems. The proposed system provides an intuitive information interface capable of augmenting one’s experience in the real world with elements of virtual reality, social networking services, and mobile tour guide functions. The goal was to provide tourists with access to information on tourist attractions, local culture, scenery, and shopping. The proposed tourist information system integrates information and communications technology (ICT) with tourism projects promoted by the Tourism Bureau and the Ministry of Economic Affairs as well as mobile marketing provided by 500 local businesses. The integration of a GIS-based computing engine and a corporate management framework ensures the provision of highly accurate mobile marketing information.