The Role of Heritage Hotels in the Development of Creative Cultural Tourism: The case study of Egypt

There is a growing interest of destinations for seeking several ways to make themselves more attractive and competitive and creative cultural tourism can achieve it. Heritage hotel industry has become more popular in the world and premised to give their guests the ideal atmosphere and motivate them to experience the authentic culture of the destination in a creative way during their staying. The study examines the nature of heritage hotels and their creative activities. This exploratory study aims to provide a basis for understanding and management of the role of heritage hotels in the development of creative cultural tourism. Methodology of "case study" was used, and data was collected using questionnaire addressed to four and five-star heritage hotels' department managers, supervisors and employees and the collected data were analyzed using SPSS version 20.0. The results indicated that Egyptian heritage hotels are able to enrich local culture by giving their guest the chance to interact with local community through their creative activities. The creativity guideline for heritage hotels has been presented and conclusion and recommendations are given in the framework of the circumstances of the case.