골프연습장 이용자의 지각된 서비스 품질과 서비스 스케이프가 고객가치, 고객만족 및 고객충성에 미치는 영향

The purpose of this study was to investigate the effects of service quality and service scape on customer value, satisfaction, and loyalty to participants of golf practice range. To achieve this purpose of this study, the questionnaire was composed and was examined validity and reliability. And the questionnaire was distributed and collected. Spss V. 21.0 was used for analysis. The promissory service and the hospitable service had a significant influence on the customer value and satisfaction. The exercise environment, the convenience of subsidiary facilities, space arrangement and surroundings had a significant influence on customer value, and the exercise environment, space arrangement and surroundings had a significant influence on customer satisfaction. The promissory service and the hospitable service had a significant influence on behavioral loyalty and attitudinal loyalty. The exercise environment, space arrangement, a sense of beauty and surroundings had a significant influence on behavioral loyalty, and a sense of beauty and surroundings had a significant influence on attitudinal loyalty. The customer value and satisfaction had a significant influence on behavioral loyalty and attitudinal loyalty.