GREEN HOTELS: A Paradigm shift towards saving environment

An ecological Hotel is one which is fully integrated into the environment without damaging the environment. The motive of these environment friendly properties is to save water, save energy and reduce solid waste while saving money to help protect the earth. However, they follow a strict green guidelines to ensure that the guests are staying in a safe, nontoxic, and energy efficient accommodation. The purpose of this study is to determine if green hotels actually benefitted from undertaking environmental practices and introducing these practices in marketing strategies. The paper includes an introduction about Green Hotels, its characteristics, architecture and also discusses about various issues to deal with while adopting the approach.