Accounting for Discrepancies Between Online and Offline Product Evaluations

Daria Dzyabura,Srikanth Jagabathula,Eitan Muller

Accounting for Discrepancies Between Online and Offline Product Evaluations

2019

Daria Dzyabura
Srikanth Jagabathula
Eitan Muller

Consumers use different attribute partworths online and offline; these differences are consistent across consumers, and we propose a method for adjusting them.

Keywords:

Machine learning
Consumer choice
Online and offline
Omnichannel
Bayesian probability
Conjoint analysis
Artificial intelligence
Computer science

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