Does a Hard Boiled Egg Have a Soul

This chapter shares real-life experiences of the author in providing advices related to something the client is very much sure of. Motivational research is and can be used to help people overcome their stresses. An egg represents a perfect package, an ideal shape, and is full of mysteries. It is the nucleus of life, the seed that has the shape, the color and the thousands of complex intricacies of a living creature. Sometimes the discovery of the soul of products is based on research that goes quite far back into understanding cultural habits. In a classical experiment, women were asked to select stockings. In the majority of cases, they picked those stockings that had a slight perfume that had been applied before. When they were asked why they preferred this particular brand of stockings, they gave some very reasonable answers, except they were the wrong ones. Knowing a little bit about the physiology of food products has helped him to make suggestions to manufacturers for advertising their foods.