Towards a future-proof higher-welfare broiler chicken sector

Sustainability is a multi-faceted concept that incorporates environmental impacts, social and economic considerations ¼ Slower-growing broiler breeds and higherwelfare systems can improve their environmental sustainability with a targeted genetic selection of the parent birds and by feeding birds with safe and certified by-products ¼ Businesses, finance institutes and investors also play a major role in driving change for animal welfare ¼ For as long as poultry meat will be consumed and obtained from live animals, a shift towards ‘less and better’, produced more humanely, with care for the environment, and with the right remuneration for farmers, seems to be the best strategy to meet societal concerns and our current knowledge of what chickens need to lead a ‘good life’