Development Model Strategy Of MSMEs Local Food Product To Increase Regional Advantages: Triple Helix Approach (Case Study In Kepulauan Meranti and Bengkalis, Riau Province)

People's economy contributes to project development including local small and medium enterprises in Kepulauan Meranti and Ben gkalis districts, but several improvements are needed, therefore formulating strategies for local and district development. Methods in this study using qualitative research with data analysis method using EFE matrix, EFE matrix, and SWOT 8K matrix. The Model development strategy uses the Triple Helix approach. The result of analysis using data analysis method show s the condition of MSMEs local food in position / condition of stabilization, but stability which almost show to retrectment position. Using Triple Helix some strategies that can be done by the government, MSMEs local food, and University are maximaze exis ting Programs, make training on strategies, programs made by the government, and focus research and community service at MSMEs Local food.