Fishery Product Business Management Strategy In Teluk Kabung Utara Village, West Sumatra Province

This study aims to develop a fishery product business management strategy in Teluk Kabung Utara Village, Padang City. The research was conducted from 21 December 2020 to 20 January 2021. The study was conducted using a qualitative approach to survey methods and direct observation in the field. Data collection was carried out through observation and in-depth interviews with a structured questionnaire instrument. Secondary data were obtained from related agencies in this study. The analysis used in this research is descriptive analysis method and SWOT analysis to determine the appropriate management strategy. The results of the SWOT analysis show that the priority strategy related to the management of fish processing units is to support aggressive strategies, namely strategies that are carried out by utilizing all strengths to seize and take advantage of the greatest opportunities. The strategies for managing fishery product businesses in Teluk Kabung Utara Village are: 1) Maximizing the use of a wide range of markets in high demand for products by conducting good coordination among fishery product business owners, 2) Maximizing the use of capital assistance provided by the government by Right in order to develop a fishery product business.