An Algorithm about the Measurement of User Interest Based on Web Log

By employing several leading technologies, such as the interest degree, interest node, interest association rules and the knowledge base of interest association rules, this paper has designed a simple and easy realization algorithm about the measurement of the user interest. This algorithm provides an effective approach to find the user interests and hobbies. So it can make users to get better personalized services easily. In addition, the algorithm can optimize the link structure of Web site.