농촌체험마을 방문객의 농촌어메니티 자원유형 및 농촌관광마을 계획 요소에 대한 중요도 인식

From a market oriented perspective, this study was to investigate the types of rural amenities that rural tourism visitors consider to be important. It also explored rural tourism visitors` evaluation on the important elements of rural tourism village planning. Based on a review of related literature, 25 items of rural amenity were developed and another 25 items were also developed to measure the elements of rural tourism village planning. Data were collected from 295 visitors of three different kinds of rural tourism villages on October 2010. Results of a factor analysis delineated seven different factors of rural amenities. It also yielded to six factors of rural tourism village planning elements. Results showed that the respondents of this study considered natural environment related resources to be the most important aspects of rural amenities. They also evaluated the basic infrastructure of a rural tourism village and the village people`s service quality as the most important factors of rural tourism village planning. Implications of this study were also discussed.