Sport & event marketing

Foreword Preface Acknowledgements 1. Introduction and overview 2. Marketing in the sport and event industries 3. Consumer behaviour 4. Business-to-business marketing 5. Services marketing 6. Managing services 7. Marketing communications 8. Event sponsorship 9. Event endorsement 10. Pricing, ticketing and attendance 11. Merchandising, licences and concessions 12. Event tourism 13. Research in event marketing