“A study of investors’ preference towards mutual funds in bardoli region”

A mutual fund is an investment security that enables investors to pool their money together into one professionally managed investment. In this project objective was to identify investment preference towards mutual fund and to find the attributes which are most important to the investor of Mutual fund. In this research used descriptive research design and primary data collection through the questionnaire and getting the result of investor's preference towards mutual fund. A sample of 100 investors was taken for carrying out the research. From the research, concluded that Mutual Fund is good investment tool because of several benefits like Portfolio Diversification, Professional Management, Risk Reduction, Flexibility, Transparency and Low Transaction Cost.