Perspectives: Hi-Tech Everything: A Fragmented Report from the Heart of Techno-Consumerism

In September 2017, I represented Philips at Europe’s biggest consumer electronics fair, IFA, in Berlin. Curious to find out how the dreams of a smooth technologised world are constructed and disseminated from the inside, I applied for a job with a PR agency that represents Philips Consumer Lifestyle at trade fairs worldwide. After attending an interview and submitting various kinds of photo and video footage I was hired to promote the latest innovations in ‘Male Grooming’.