Structured scenario-based design method for experience vision

Experience Vision is a comprehensive design method to innovative services, systems and products which reflect upon potential stakeholders' experiences and company mission and vision. It encompasses the entire human-centered design process and presents a new vision with experiential value for both the user and business sides. It then produces users' values, activities, and interactions in scenario format as part of design activities. It finally specifies requirements specifications for the innovative services, systems and products. In this paper, we introduce a Structured Scenario-Based Design Method (SSBDM) as part of Experience Vision. SSBDM employs personas and scenarios as human-centered representations for the innovative services, systems, and products. It contains three layers of scenarios: value scenario, activity scenario, and interaction scenario. Using an example of its application in a household account book, we demonstrate how the three layers of scenarios are specified and evaluated in SSBDM.