Research on Inheritance and Innovation of Bamboo Weaving Technology in Zhejiang Province Based on Cultural Gene Extraction and Transformation

Zhejiang Province, China, has abundant bamboo resources and profound bamboo weaving culture deposits. In recent years, due to changes in lifestyles, the living utensils made by the traditional bamboo weaving technology have been gradually replaced, and the bamboo weaving technology has turned to the exquisite arts and crafts route, becoming a niche of art appreciation. The bamboo weaving cultural and creative design mostly focuses on the inheritance mode and development strategy, and design practices are rarely guided from the perspective of cultural genes. Therefore, by taking the development of bamboo-woven tourist souvenirs as the study case, Kano Model as the theoretical basis, and tourists of tourist attractions as the research object, the positive and negative questionnaire was used to investigate the satisfaction of tourists’ demands, in order to obtain the genes of the traditional bamboo weaving culture for the key demands of tourists. The traditional Kano model ignores the uncertainty of the tester’s thinking. In order to avoid this situation, the key genes that attract tourists were selected based on the fuzzy Kano model, and the corresponding development strategy for bamboo-woven tourist souvenirs was proposed to provide reference for the development and design of bamboo-woven tourist souvenirs, which is of high academic value to the integration of culture and tourism.