Challenges and Countermeasures of Education in the Era of Big Data

The advent of the era of big data provides some new ideas for the reform and development of higher education. In this paper, the importance of educational big data is analyzed from six aspects: improving the effectiveness of teaching and learning, promoting scientific decision-making in education, completing the quality monitoring system, facilitating comprehensive evaluation of education quality, promoting the popularization and personalization of education, and improving personalized teaching. Then, some challenges faced in the application process of education big data are analyzed, including thinking mode, data sharing, data technology, talent support, and data security and privacy. Based on them, several feasible countermeasures are proposed from the aspects of enhancing data awareness, realizing open sharing, accelerating professional talent training and strengthening privacy protection. At last, some research directions of educational big data are put forward.