AN ANALYTICAL STUDY OF HANDLOOM INDUSTRY IN INDIA

The handloom industry has developed a lot over a period of time. It is spread throughout the country. Since most of the handloom units are run either as sole-proprietors or on partnership basis and the owners lack the needed professional outlook in the overall handing of their units, many of them are not even aware of the modern techniques of marketing such as product development brand promotion, packing, advertising market, surveys and demand forecasts. To maximize their sales volume, it has become very important to know how one can get maximum result/response by using different marketing strategies. For increasing the export, to provide satisfaction to customers there is need of the study of marketing practices.