ESTUDIO DE FACTIBILIDAD PARA LA IMPLEMENTACIÓN DE UNA MICROEMPRESA PRODUCTORA Y COMERCIALIZADORA DE PAPEL A PARTIR DEL APROVECHAMIENTO DE RESIDUOS POSCOSECHA DEL PLÁTANO (PSEUDOTALLO) EN LA CIUDAD EL CARMEN EN LA PROVINCIA DE MANABÍ

The present feasibility study will determine the economic viability of the creation of a micro-enterprise producing and marketing paper from post-harvest residues of bananas in Canton El Carmen. The study has several objectives, as they are; Determine the feasibility of the project, know the characteristics of the banana plant, its production in Ecuador, define the papermaking process, discover the level of banana use in the Carmen, conduct a market study, determine the technical , Physical, human and financial resources, analyze the economic viability, and propose the design for its implementation. The techniques applied for the collection of information are surveys applied to the population and farmers associated FENAPROPE of Canton El Carmen, which is a limitation of the project as to the veracity of the data obtained since the results are subject to the precept and provision Of respondents. The research work proposes an alternative of entrepreneurship that will create sources of work and contribute to local development in El Carmen, in addition to giving added value to what is considered waste by farmers. Based on the scientific research, thesis of degree, data and statistics of MAGAP, the theoretical basis of the research was structured. The proposed hypothesis seeks to demonstrate if the implementation of the microenterprise is feasible as an alternative for paper production with the traditional raw material. The method used is hypothetical-deductive because it analyzes the hypothesis raised relating it to reality through a field investigation. The research will contribute with an experimental technology in papermaking giving a process of industrialization to banana waste. The results of the research show that it is feasible to implement the microenterprise because the data collected from the market study show a favorable demand and acceptance of the product by the population, the financial study shows the different values such as profitability of 6, 07% on sales, the net present value of $ 17,382.43 the internal rate of return of 35.07%. An investment of $ 89,777.05 is required for start-up.