Análise de antecedentes da prática de atividade física à luz de marketing social

The study analyzed the factors that influence the practice of physical activity from issues related to perceived sacrifices and benefits, motivation, attitude, barriers and the pretension to perform physical activity. By the literature review, seven hypotheses were formulated, which were tested from an empirical study performed with a convenience sample of 392 respondents. The analysis of the results was carried out by exploratory analysis techniques, by association measures and regression prediction technique by the normal linear model. The results indicate that the pretension to carry out physical activity is influenced by the barriers and motivations. The results generate knowledge for the promotion of measures that stimulate the adherence of the practice of physical activity and for educational efforts and public policies in favor of this behavior.