A data distribution method and apparatus in a block chain system

The present invention provides a data distribution method and apparatus in a block chain system, wherein the method comprises the steps of determining data to be distributed and a chain of relationships in the block chain system, wherein the chain of relationships comprises a plurality of nodes; determining control parameters of each node for the data that has been held in the chain of relationships; and determining data values assigned to each node according to the data to be distributed and the control parameters of each node for the data that have been held. Since the scheme determines the data values assigned to each node in the manner described above, the new total asset value can be distributed efficiently and effectively, thus enabling real promoters to obtain effective incentives.