KEY CHALLENGES FOR PROGRESSIVE FISH FARMERS AND ENTREPRENEURSHIP (Development of a Measurement Scale)

Entrepreneurship in fish firm sector is still an unattended subject under the rural management and entrepreneurship. In rural economy fishing and fish business holds a key position to an unattended segment and communities in any states of country India. Amidst of many challenges confronted by the fish farmers, some of them are now becoming the progressive fish farmers and undertaking fishing and fish cultivation as the vocation and as the entrepreneurship which promises lot of opportunities. While we talk of fish farmers are facing many challenges, we do not have a readymade concept and scale for measuring it. This paper theorizes the challenges of progressive fish farmers as well as attempts to empirically delve out the challenges of entrepreneurship through factor analysis. The outcomes of the research could deliver an assessment scale for measuring the challenges faced by the progressive fish farmer in rural sector.