Campaña de comunicación y Relaciones Públicas para la fundación Azulado que permita concienciar a maestros y padres de familia de niños de Educación Básica sobre las consecuencias del Maltrato Infantil

"UNICEF defines as victims of abuse and neglect, those children andadolescents up to 18 years suffering occasionally or habitually acts of physical,sexual or emotional violence, whether it is in the household or in socialinstitutions." (UNICEF, 2000, p.17)According to the survey conducted in Ecuador in 2010, "37% of populationcorresponds to under 18 years old and this means it is UNICEF responsibilityto attend all national efforts by the State and the Ecuadorian society to ensurethat all children and teenagers have their rights.”(UNICEF, 2010, para.3)In Ecuador it is necessary to implement strategies and communication tools thatgenerate public interest, not only know about cases as isolated events; but toget involved in prevention and knowledge of causes. All this so the number ofvictims of child abuse does not increase...