Webpage processing method and apparatus

The invention provides a webpage processing method and apparatus. The webpage processing method comprises: receiving a user request of access to a site page; in response to the request, obtaining and loading a corresponding webpage; analyzing a page structure of the webpage to obtain a webpage component; and analyzing the webpage component to obtain an attribute value of identification information of each webpage component, wherein the identification information is used for webpage transcoding processing. By utilizing the webpage processing method and apparatus, the page structure of the original webpage is analyzed to obtain the identification information (such as a color scheme) of the original webpage, and the identification information of the original webpage is loaded in a transcoding page, so that a page style of the transcoding page is more accordant with that of the original webpage, and brand recognition of users on the original webpage is reserved.