직장인의 직업특성 및 인구통계학적 특성에 따른 외모관리행동의 차이

The purpose of this study was to present empirically the factors in appearance management behavior, the differences in appearance management behavior according to various occupational characteristics and demographic characteristics, and the degree of efforts to manage appearance for workers. The questionnaire was administered to 1,056 male and female workers in 10 occupational categories in Korea. Data were analyzed using descriptive statistics, factor analysis, analyses of variance (ANOVA) and chi-square tests. The results of the study are as follows. First, the factors of workers" appearance management behavior consist of ‘appearance management for decoration’ and ‘appearance management for a good feeling’. Workers perform appearance management behavior for a good feeling more than appearance management behavior for decoration. Second, there were statistically significant differences in the appearance management behaviors of the workers according to occupational categories, the size of the organization, the presence of the dress code in the workplace. Third, there were statistically significant differences in the management behaviors of workers by gender of demographic characteristics. Fourth, the largest number of monthly average expense for appearance management was 100,000∼300,000 won (44.1%), and the largest number of daily average time for appearance management was 30 minutes∼1 hour (45.5%). This study presents the tendency of appearance management behaviors according to the occupational characteristics and demographic characteristics of workers and helps the marketer in the appearance industry understand the target customer clearly.