Kansei Engineering in Malaysia and Indonesia: A Systematic Literature Review

Evident in scholarly discussions and literature, Kansei Engineering (KE) has gained growing interest by researcher advocates in Malaysia and Indonesia. Nevertheless, there is no literary studies focusing on the extent and pattern of its adoption in both countries. Hence, in the attempt to provide such knowledge, the study aims to present the current evidence of the adoption of KE in Malaysia and Indonesia. A Systematic Literature Review (SLR) was performed to investigate a diverse range of designs and services that measured, assessed, and concluded via the implementation of KE, attracting scholars in both countries. One hundred and fifty-two papers were used in the synthesis of evidence. The primary focus of the SLR was to understand the pattern of KE adoption or implementation in Malaysia and Indonesia in terms of the domain of interest, the research approach, the analysis, the timeline, and the publication source/database. While the primary reason for the implementation of KE is to gain knowledge on Kansei responses and the indicators affecting the response, and embed the knowledge into new innovative product/service design, the diverse pattern of KE implementation of the studies are of the SLR’s interest to outline.