I2I: A Balanced Ecommerce Model with Creditworthiness Cloud

Very few ecommerce participants are observed to be satisfied with ecommerce-raised business expenses, profit sharing, fake products, or user privacy. In this article, a new ecommerce concept, i.e., Balanced Commerce, is proposed to address the concerns through innovative trading paradigms and principles. The balanced ecommerce promotes direct trades with no intermediary merchants, public and sharing resources and services, and smart broker-based business activities to assure the fairness and reduce business expenses. To implement the principles and features of the balanced ecommerce, a reference model has been developed. To identify how balanced an ecommerce system is, a balanced indicator and associated algorithms have been developed. Based on the reference model and identified features, a balanced ecommerce model, i.e., Individual - Individual (I2I), has been developed. An I2I ecommerce system is featured with an individual-oriented cloud browser to support independent trading, and a public creditworthiness cloud to provide basic and tracing data of individuals and commodities, along with smart brokering services. A number of I2I ecommerce systems have been developed and some put into practice. Three of them are described to testify the values and feasibility of the balanced ecommerce.