Mass media and entertainment management.

Learning outcomes After reading this chapter you should be able to: • Outline key social and cultural contexts that inform how entertainment and media are directly interlinked; • Define core aspects of mass and new media and identify changes and continuities across the two; • Identify different aspects of production, messages and audiences as three core elements of media, whilst recognising the links between and across them; • Outline different theoretical approaches to media; • Assess how mega-events such as the Olympics and Paralympics offer opportunities and challenges to entertainment managers across local and global contexts.