Fears and the Reality of The Entrepreneurship In São Paulo City

Brazil is known worldwide as one of the countries with large numbers of people with entrepreneurial profile. Sao Paulo, for its population concentration, has the highest number of people with this profile. The objective of this study is to quantify the opinion of the population of 39 cities in the state of Sao Paulo regarding their main fears and difficulties when considering opening their own businesses or after starting it. In order to reach the objective, we prepared a questionnaire based on exploratory research and in articles on the subject. As a result, we observed that funding, bureaucracy, overcoming the competition and the lack of preparation in conducting a business are considered the main difficult factors.