The challenge of researching dyadic phenomena – the comparison of dyadic data analysis and traditional statistical methods*
2017
The study of business relationships poses a number
of challenges. This article focuses specifically on the
methodological issues arising from the dyadic nature of
relations. As a consequence of the dyadic nature, it is
important that throughout the analyses the phenomena
can be measured as embedded in the given relation and
in this way, they can be studied without losing their
unique context. A common criticism of using questionnaire
surveys in examining business relations is that in
research, the so-called single-ended operationalising or
measure is dominant, and the data thus obtained is analysed
by traditional mathematical-statistical methods.
According to critical opinions in the literature, this
methodological practice cannot lead to reliable results.
The present article uses the database of a questionnaire
survey to investigate whether the former standpoint
is well founded. A specific research hypothesis is
tested on the data obtained from paired query. In this
process, the suggested methods for dyadic data analysis
are used besides analyses carried out using various
measures from traditional statistics. Dyadic data analysis
provides extra value primarily in its perspective;
regarding the results in the present study, it has not
proved to be a major breakthrough.
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