Industry 4.0 Technologies in Tourism Education
2021
In this paper, we present a brief on the Industry 4.0 framework and the importance of these technologies for the
tourism sector, motivating the reasons why it is crucial to transfer the theoretical, methodological and practical
framework of the Fourth Industrial Revolution into tourism education paths.
We then present the main topics developed and the critical skills that according to our educational experimentation
have been chosen, mostly related to the analysis of textual and image big data on tourists' behaviour.
Data were taken from social media and processed with Artificial Intelligence tools, such as Machine Learning and
Big Data algorithms, capable to provide a better understanding of tourists' behaviour. The acquired skills and
the results of the processes on tourists' behaviour data were then used by the students to create a communication
product such as a marketing campaign, a website, a blog or an Instagram site, an advertising video on the touristic
offer of their usual residences, typical Italian towns in the South of Italy. The results clearly demonstrated that
students enjoyed the experimentation and gained awareness about the importance of the proposed technologies.
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