Relationship exit in different legal environments: a cross-cultural analysis

The current work adopts the theoretical perspective of migration models to pinpoint causes that may lead consumers to exit and compares two contrasting cultural contexts, Spain and Venezuela, in the area of car insurance. Whereas in Spain consumers are conscious of, and very much adhere to, the legal requirement to obtain car insurance, Venezuelan legislation is more lenient and consumers consistently fail to comply with compulsory car insurance law. When comparing these commercial settings, we highlight differences in the impact of factors inducing consumers to exit a relationship and factors attracting them to other suppliers.