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“We don’t all see it the same way”: The biasing effects of country-of-origin and preference reversals on product evaluation
“We don’t all see it the same way”: The biasing effects of country-of-origin and preference reversals on product evaluation
2019
Rania W. Semaan
Stephen J. Gould
Mike Chen-ho Chao
Andreas F. Grein
Keywords:
Business
Marketing
Market economy
Country of origin
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