Analysis on Textile Industrial Cluster Uprading and Regionalm arketing strategies in Guangdong

Regional marketing of Guangdong textile industrial cluster refers to the marketing concepts and strategies used in the process of realizing industrial cluster's upgrading through enterprising and branding management in each textile industrial cluster region of Guangdong.This essay puts forward that regional core products,international and domestic market,professional market channels,promotion of regional brands,regional marketing team etc.are all impotant factors in integrading regional industrial chain resources,effectively attracting and meeting the demand of the target market,and thus enhacing the competitiveness of the whole cluster region.This essay also suggests that regional marketing of Guangdong textile industrial cluster must be focused on innovation,guided by government and targeted on green marketing.