An assessment model for PL-product companies based on the Analytic Hierarchy Process

This paper addresses an assessment model for selecting PL(Private Level) product companies. The proposed model extracts the weights of evaluation elements based on AHP(Analytic Hierarchy Process). These evaluation elements are from real-world instances in a domestic hyper market. Especially, the model points at food products which constitute a large portion of entire profits in the market. In this model, we first classify the 54 evaluation elements into 4 layers and secondly carry out a survey with relevant specialists based on them. We also estimate the weights of evaluation elements according to pairwise comparisons from the survey, and propose them as a quantitative alternative which can be applied in real-world problems. Finally, the pilot-study is conducted to compare the proposed model with the existing simple summation method. From this study, HACCP system assessment and Review(0.279281), Transportation(0.117706) and Fundamental law observance(0.066392) are presented as the key evaluation elements for selecting PL product companies. The proposed model facilitates the company selection among those candidate companies which is not easy to determine the superiority by reflecting the importance of evaluation elements.