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Impact of the label of exceptional quality products on consumer attitude and purchasing behaviour.
Impact of the label of exceptional quality products on consumer attitude and purchasing behaviour.
2015
B. Šeinauskienė
R. Virvilaite
L. Bašinskienė
Keywords:
Willingness to pay
Marketing
Labelling
Food quality
Business
Commerce
Purchasing
food purchasing
food products
Advertising
Correction
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