The Future of B2B Customer Solutions in a Post-COVID-19 Economy: Managerial Issues and an Agenda for Academic Inquiry

Edward U. Bond,Ad de Jong,Andreas Eggert,Mark B. Houston,Michael Kleinaltenkamp,Ajay K. Kohli,Thomas Ritter,Wolfgang Ulaga

The Future of B2B Customer Solutions in a Post-COVID-19 Economy: Managerial Issues and an Agenda for Academic Inquiry

2020

Edward U. Bond
Ad de Jong
Andreas Eggert
Mark B. Houston
Michael Kleinaltenkamp
Ajay K. Kohli
Thomas Ritter
Wolfgang Ulaga

Customer solutions have been touted as the next service-growth engine. Yet, pursuing a solutions strategy can seriously backfire in times of severe crises. The massive economic shock wave brought o...

Keywords:

Business
severe acute respiratory syndrome coronavirus 2
Coronavirus disease 2019
Market economy
2019 20 coronavirus outbreak

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