Pricing perspectives: marketing and management implications of new theories and applications

PART I: HISTORICAL AND NEW PRICING PERSPECTIVES Putting pricing experience in perspective: A satirical view from Victorian America A. C. Holden Reflections and emerging perspectives on the strategic implications of a multi-dimensional pricing environment H. Estelami PART II: VALUE BASED PRICING Does being good pay off? An application of the negativity bias to consumers' price response to social product information D. C. Moosmayer Reference points beyond price - fairness effects in customer choices C. Mathies Price sensitivity for green power in electricity markets: results from a conjoint analysis and a representative survey in Switzerland J. Hari, N. Karathanasis and S. Burri PART III: EFFICIENCY THROUGH PRICE TRANSPARENCY Exploring the role of information and confidence in price fairness judgments S. Rothenberger, D. Grewal and G. Iyer Price transparency on the Internet - Requirements of revenue management for the development of an online strategy in the hospitality industry R. Egger and I. Walters PART IV: SECTORAL PRICING Revenue Management and its application within the hospitality industry: History and future development M. B. Baltazar The link between transfer pricing in accounting and marketing C. Mitter and F. Siems