Modern Food Foraging Patterns: Geography and Cuisine Choices of Restaurant Patrons on Yelp

2018 
Animals search for food based on certain optimal principles and over time form foraging patterns effective for survival in changing environments. Due to the many choices available in modern society, we also face a decision on where to get their food. We call this “modern human food foraging,” since the Internet makes foraging much more convenient than before. People search online for food venues, or restaurants, through websites such as Yelp, and write reviews for the food they tasted, which in turn, facilitate others’ searches in the future. These activities make the whole community of restaurant patrons wiser over time. Moreover, the archives of all these choices and evaluations are publicly available, and can help researchers better understand human foraging patterns in modern society. In this paper, we use a Yelp data set to study modern human food foraging patterns, with respect to both geography and cuisine. To understand spatial patterns, we cluster reviewed restaurants geographically and construct a taste similarity network, representing the topology of restaurant cuisine space. We find that people steadily expand their foraging domains from the nearest to them to the distant in geography and from the most familiar to the novel in cuisine. Using longitudinal data of restaurant reviews, we build a geographical foraging network and a taste foraging network for each patron based on which, we propose three kinds of entropies to characterize foraging patterns. We show that the modern foraging patterns of restaurant patrons in both geography and cuisine are of high regularity, indicating that their behaviors are rather predictable. The foraging patterns are also associated with individual social status in the community. Namely, people having a higher variety in the restaurant cuisines they have visited, but fewer actual locations they visited, tend to attract more followers.
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