A Survey of Corporate Real Estate Executives on Factors Influencing Corporate Real Estate Performance

There is a growing awareness that corporations can profit from more effective management of their real estate assets, yet there is little academic research in the field. Based on a survey of corporate real estate executives, this article identifies some key organizational and operational factors that are considered to be important in effective corporate real estate asset management. A qualitative model of corporate real estate effectiveness is proposed, drawing on the emerging literature in the field. The model is tested using the survey data, yielding encouraging results that point to promising new areas of research.