The Present Situation of Animation Industry in China and Measures for its Development

The animation industry in China starts early but develops slowly,which can not meet the demands of a large consumption market.At present there are still problems to solve urgently in this industry.The paper proposes measures for the development of animation industry based on the analysis on its present situation as follows: laying emphasis on original product development,optimizing the industry chain,improving the product quality,promoting the innovation of animation culture and strengthening the base construction.