SURVEY ON ACCOUNTING STUDENT SATISFACTION. EVIDENCE FROM A ROMANIAN UNIVERSITY

During recent years, on the background of increased competition, changing demographics in the population and declining enrollments, a paradigm shift occurred in the higher education system where universities begin to realize the importance of student satisfaction and market-type mechanism have been introduced even in countries previously characterized by a high degree of government control. Our study aims to assess the satisfaction of students who graduated from the Faculty of Accounting and Management Information Systems of the Bucharest University of Economic with Bachelor's degrees in 2012 and 2013. A survey research was conducted aiming to assess the overall satisfaction through questions pertaining to global fulfilment of expectations related to undergraduate accounting program, the perceived value of the program and the willingness to recommend the accounting program to a close friend. The key determinants of the overall satisfaction level were analyzed and discussed.