典型相關分析——專業程度、遊憩動機和基地屬性認知關係之探討

Paddlers' site choice behavior is adjusted by their specialization levels, motivations and preference for site attributes. The dimensions of specialization include past experience, skill level, equipment investment, and life style and social commitment. The dimensions of motivations and site attributes are produced by factor analyses, Motivations include challenge, experiencing nature, curiosity, relaxation, social contact, and competition. Preference of site attributes are composed by facility, social-skill, convenience, wilderness, difficulty, safety, and new sites. Since gender was found to be significantly related to specialization, gender was added into hypothesis test. Canonical analysis was utilized to inspect the relationships between the combined predictor variables of specialization gender, and motivations and the criterion variables of site attribute. Although there were six dimensions representing the relationships, the first three accounted for the majority of the variance, The first dimension suggested that those with higher specialization level and challenge motive attached greater importance to the site difficulty attributes. The second dimension showed that those with higher experiencing nature and curiosity motives would prefer the wilderness and new site attributes. The third dimension suggested that the females and lower specialists with stronger social contact motives were more likely to seek facility, social-skill, and safety site attributes. The implications for further research and practical applications in terms of marketing, promotion and recreation planning are suggested.