Observatório de Mídia e Cidadania: interações entre a reflexão acadêmica e a sociedade midiatizada Centre for Media and Citizenship: interactions between academic reflection and the mediatized societ

The media has a crucial role in the history of Brazilian society, while collective identities constructer. Through signs and signals, it builds and transforms images and realities. Indispensable to the achievement of the republic and the consolidation of capitalism, it challenges the scientific community interested in understanding its impact on society. In this process, the receiver is not just a passive spectator, but a critical user, that reframes the media messages. With the purpose of monitoring the media, reveal the relations