Research on the Optimization of Instant Delivery Model for Fresh E-commerce

As one of the contemporary "lazy economy" of fresh e-commerce, its potential market value is favored by many enterprises. However, the short shelf life of fresh products and extremely easy to wear, which makes the fresh transportation and immediate distribution is particularly important. This paper makes a discussion on the instant distribution mode of fresh E-commerce, and put forward reasonable suggestions for the development of instant delivery for fresh E-commerce.