Doing favors in the Arab world
2019
This qualitative study analyzes the role of Wasta, a culturally based system of social networks
of exchange among in-group members in the Arab world, as exemplified by three groups of
Arabs in the Palestinian Authority, and then compares it to Guanxi (China), Sviazi (Russia),
and Jaan-Pechaan (India). The use of social networks is a common business model around the
world to accomplish business objectives and is especially relied upon in emerging economies
where formal institutions are weak. It is important to understand the commonalities and
differences in the use of reciprocity in various cultural contexts in order to conduct business
effectively. Little research, however, has focused on the use of Wasta in the Arab world, a gap
which this article addresses. We do so by analyzing the views of Wasta held by three important
groups – leaders, business people, and students. While each type of reciprocity has its own
unique characteristics, we focus on three interrelated constructs that have been found to
underlie the use of reciprocity in various cultures. In the Arab world, these are Hamola, which
incorporates reciprocity; Somah, that incorporates trust; and Mojamala, which incorporates
empathy through social business networks. The aim of the paper is to illustrate the structure of
Wasta and how it is perceived and constructed among three Arab social groups, and then
compare and contrast it with social business models in three other high context cultures.
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