Video display device, a video signal processing method, and program

Image display device of the present invention, the panel including a plurality of pixels for varying the transmittance of light according to the video level (16a, 16b, 16c) and each of the plurality of pixels from a video signal representing a video level of each pixel the video level of the panels (16a, 16b, 16c) detecting unit for detecting one image of (12), based on the video levels of one image detected by the detection unit (12), a value corresponding to the brightness If There greater than a predetermined threshold value, it determines the offset amount of the black level, and the processor (18) for notifying the offset amount of the black level of each color to the black level adjusting unit (13) has a black display by shifting the video level to white display side by a predetermined amount, adjusting the transmittance of light of a plurality of pixels as the entire image becomes brighter.