Eye Tracking Insights into Effective Navigation Design

An intuitive and easy to navigate interface is the cornerstone to good user experience (UX). Usability issues often arise from navigation that has been poorly designed, often because of the organization, placement, visual design, or terminology used. Current methods for measuring the effectiveness of navigation are limited to observable behaviors and verbal feedback from participants. Eye tracking is becoming an increasingly common tool in UX testing, in part to discover new ways to optimize navigational elements. This paper addresses how eye tracking can be used to understand the effectiveness of commonly used navigational elements in interface design.