Análisis descriptivo de la dinámica del surf como práctica social

The culture of surfing is analyzed from the viewpoint of social practice theory developed by (Giraldo and Halliday2012, Shove et al., 2012). Each of the elements that make up this practice and how they interrelate with the whole is the object of study. Constructed value offerings can be understood as constellations of resources (Nornmann and Ramirez, 1993) that form products and services through their contextual integration. Data was collected during one year using field reports, narratives and participant observation. The information was collected regularly during four months and intermittently for eight months by one of the researchers who belongs to the surfing community. It was found that the theory of social practice can explain the dynamic of surfing and surfing can add a new factor to social practice: community. The relationship of interdependence among the aspects belonging to social practices, according to Giraldo and Halliday 2012, Shove et al., 2012, proves that the development of each one affects the entire practice, requiring deep studies of each segment in order to create, improve or destroy any social practice.