SIKAP PENGGUNAAN RADIO ATAS TALIAN “THR GEGAR” DALAM KALANGAN MAHASISWA UNIVERSITI

The age of modern technology has created the online radio "THR Gegar" which is an alternative radio channel to fans of the radio channel by using the Internet and mobile gadgets in its broadcasting without having to bother finding the right frequency to get its broadcast wave. This study aims to examine the factors that influence the attitude of online radio use "THR Gegar" among students of Universiti Utara Malaysia. This study uses a quantitative methodology that is a survey of questionnaires. Distribution of questionnaires was given to students of Universiti Utara Malaysia, especially INASIS Petronas. This study uses descriptive statistical analysis, Pearson and Spearman correlation analysis and t-test to analyze the entire collected data. The results of the study found that there is a positive relationship between knowledge, ease of use, usefulness, enjoyment and frequency of use of online radio "THR Gegar" on the attitude of online radio use "THR Gegar". While, there is no difference between the gender and the attitude of using the radio. Based on the results of this study, the factors that influence the attitude of online radio use "THR Gegar" are knowledge, easy to use, useful, enjoyment and frequency of use of online radio "THR Gegar". The results of this study are significant in terms of the development of theory, methodology and field of digital radio broadcasting.   Keywords: Attitude, Technology Acceptance Model, "THR Gegar" Online Radio